A Report On Animal Testing - 1349 Words

Summary The case revolves around a company named Surplus Styles that manufactures hair care products. Over the past years, the company has been focusing on providing low cost products and that was its competitive advantage against its competitors. They choose their suppliers, who provided the contents for their bottles. This was their main competitive bidding method. Since Surplus Styles was focusing on providing low cost products, they did not focus on quality of the products. As a result they were not meeting the new market demands that were trending towards products with high quality. Now, the company is facing some issues regarding the quality of their products due to the rising concerns of animal rights with products going through animal testing, the company needs to start producing products that are of a high quality and not violate any of the animal rights regulations. Since the current suppliers were providing the product on the basis of lower prices, they may not be to supply qua lity product. Thus, Derick needs to figure out a way to get the good quality product and that too very soon in order to remain in the business. (Sanders, 2011) Question 1 – Identifying the steps to solving this problem Derick Frizzle the Director of Sourcing at Surplus Styles is faced with a challenge: - his company has decided to restructure their strategic objective to align with the current market forecast (Sanders, 2011). The main focus of the restructure is to address consumerShow MoreRelatedHow Do The Contributions Of Animal Testing To Global Medical1309 Words   |  6 Pagescontributions of animal testing to global medical science justify whether or not it should be banned? 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